Campaign to showcase Clickatell’s various APIs. It needed to appeal to both developers and non-technical peers and colleagues.

The concept of the campaign was the product of a team brainstorm. As creative lead, I pitched several different styles of illustration to our in house developers before choosing the ever popular Manga style. The illustrations themselves I sourced from Shutterstock.com. I researched each of the 9 APIs Clickatell had to offer and created a personality for each. Then matched those personalities with an appropriate illustrated manga character.

There were two sides of this campaign. We marketed externally, web page, banner ads, mailer, etc. But we also marketed internally, in an attempt to educate our fellow co-workers on the different APIs we have to offer. For the internal marketing I created posters, to be put up around the office and also stickers. One sticker to represent each API. These were massively popular. Please click on the image on the right to see examples of all the elements.

This campaign was launched in 2013 and within 8 months became one of the most successful campaigns Clickatell had ever run.

All elements of the campaign were then manipulated and designed by myself. I used Adobe Illustrator & Photoshop to draw or modify the elements. On the landing page I used css, html and php for the contact form.